Print & Social Media Strategist
Posted date [Jan-04-2017]
(ID: 4512)
Print & Social Media Strategist

Excellent Compensation and Comprehensive Benefits Package provided!





Summary


Responsible for managing department, including media buying and planning initiatives. Devises plans for media buying, places ads, and ensures ad buying stays within budget.





Responsibilities


· Attend strategy meetings and brain storm media buying initiatives and suggestions


· Development of brand awareness and online reputation


· Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns


· Promote content through social advertising


· Identify target audience


· Develop and expand community and/or influence outreach efforts


· Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review


· Analyze key metrics and tweak strategy as needed


· Manage media


· Coordinate launch of media campaigns with marketing, communications, and sales department


· Decide how best to communicate message


· Stay current of industry figures, including distribution and audience figures


· Monitor buying strategies


· Monitor and optimize effectiveness of campaigns


· Build relationships with media sales companies


· Negotiate rates with media sales companies to obtain competitive prices


· Find a combination of media that will enable the marketer to communicate the message


· Buy advertising space in magazines or newspapers


· Purchase advertising time on radio


· Collect information about the kinds of audiences that can be reached by the different media and the approximate size of these audiences


· Use a combination of media to reach different audiences


· Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations


· Track down and buy space in print publications and digital markets


· Research and execute days and times to run ads





Qualifications


· At least 5 years of related work experience


· Degree in Communications is a plus


· Ability to lead others


· Understanding of how to leverage media to attract the most interest for the company


· Proficient in content marketing theory and application


Location:


· Queens, New York





Please send resumes to ypolon@gmail.com

Candidates will not contact you directly. Any relevant candidates will be forwarded by our staff.
Job Title Print & Social Media Strategist
Post Details
Title/Function
Start Date
Location Queens, NY
Deadline
Category
Job Type Job Type -> Full-time
Experience Level
Classification Job Classification -> Other
Industry
Salary
Required Qualifications
Desired Qualifications