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Print & Social Media Strategist
Posted date [Nov-28-2016]
(ID: 4450)
Print & Social Media Strategist









Summary


Responsible for managing department, including media buying and planning initiatives. Devises plans for media buying, places ads, and ensures ad buying stays within budget.





Responsibilities

· Attend strategy meetings and brain storm media buying initiatives and suggestions

· Development of brand awareness and online reputation

· Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns

· Promote content through social advertising

· Identify target audience

· Develop and expand community and/or influence outreach efforts

· Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review

· Analyze key metrics and tweak strategy as needed

· Manage media

· Coordinate launch of media campaigns with marketing, communications, and sales department

· Decide how best to communicate message

· Stay current of industry figures, including distribution and audience figures

· Monitor buying strategies

· Monitor and optimize effectiveness of campaigns

· Build relationships with media sales companies

· Negotiate rates with media sales companies to obtain competitive prices

· Find a combination of media that will enable the marketer to communicate the message

· Buy advertising space in magazines or newspapers

· Purchase advertising time on radio

· Collect information about the kinds of audiences that can be reached by the different media and the approximate size of these audiences

· Use a combination of media to reach different audiences

· Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations

· Track down and buy space in print publications and digital markets

· Research and execute days and times to run ads





Qualifications

· At least 2 years of related work experience

· Degree in Communications is a plus

· Ability to lead others

· Understanding of how to leverage media to attract the most interest for the company

· Proficient in content marketing theory and application


Location:

· Whitestone, New York



We offer the Following:

· Competitive Salaries

· Great Benefits Package

· Professional Growth & Stability

· Innovative Training Programs

· And much more!


Qualified candidates please send resumes to ypolon@gmail.com

Candidates will not contact you directly. Any relevant candidates will be forwarded by our staff.
Job Title Print & Social Media Strategist
Post Details
Title/Function
Start Date
Location Queens, NY
Deadline
Category
Job Type Job Type -> Full-time
Experience Level
Classification Job Classification -> Other
Industry
Salary
Required Qualifications
Desired Qualifications