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Marketing Manager for NY Rangers/Westchester Knicks
Posted date [Jan-14-2016]
(ID: 4110)
The Marketing Manager is responsible for the development and execution of marketing plans for the Westchester Knicks or the NY Rangers and will serve as the consumer expert on behalf of the respective brand, establishing an in-depth understanding of the consumer, their relevant passion points and the brand to grow the fan base and increase brand relevancy. The Marketing Manager will be responsible for contributing to the brand vision, positioning and voice as well as ensuring a consistent brand narrative across messaging and activities. This position will also be responsible for executing the marketing calendar and promotional initiatives to increase sales and drive retention, assist in developing strategies, writing briefs, and managing project timeline and advertising/marketing budgets.

Responsibilities will include:
â˘Responsible for the development and execution of the marketing plan for the respective brand
â˘Contributing to the brand vision, positioning and voice for brands under management
â˘Ensuring consistency of brand narrative in all messaging and activities and acting as key liaison to all functions
â˘Closely monitoring and analyzing sales volumes, market share trends and competitive activity
â˘Executing marketing calendar and promotional initiatives to profitably increase sales and drive retention
â˘Assisting in writing the brief for the creative process and guides the Creative Agency and/or internal resources
â˘Assuring effectiveness of marketing programs by working cross functionally to create a post promotion analysis and comparing results to established objectives
â˘Owning project timeline from season start to renewals to playoffs to off-season
â˘Managing Advertising & Marketing budgets for specific products/brands


The ideal candidate will have 5+ years of marketing experience, including a track record of managing projects on-time and on budget, experience with brand strategy, creative oversight and media plans, experience with writing creative briefs, and a proven track record of being a strong team player. Key to success in this role will be the ability to build strong relationships cross functionally and a strong focus on execution. Experience from the Sports industry is strongly preferred.

Please note, there are two roles; one supporting the Westchester Knicks and one supporting the NY Rangers.

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Job Title Marketing Manager for NY Rangers/Westchester Knicks
Post Details
Start Date
Location NY
Job Type Job Type -> Full-time
Experience Level
Classification Job Classification -> Marketing
Required Qualifications
Desired Qualifications