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Marketing Manager
Posted date [Oct-26-2015]
(ID: 4023)
We are a leading provider of special education management systems, seeking an ambitious and creative Marketing Manager. The position will report to the Director of Marketing and be responsible for executing key components of company's overall marketing strategy to support expansion and growth of the company's products and services, generate new business, and promote client retention. While a background in K12 or special education is not required, candidate must be ready and willing to learn in order to position the company as a leader in the market.

Responsibilities:
Plan and execute multi-channel marketing campaigns (e-mail, pubic relations, webinars, thought leadership, digital content, social media, event marketing) to support new product launches and generate qualified leads for specific targets and products.

Develop content for marketing communications to support lead generation and new business development (product sell sheets, company briefs, case studies, brochures, web content, sales presentations and proposals, email campaigns, blog posts, whitepapers, etc.)

Assist with aggressive RFP submission process, including reviewing and identifying potential RFP opportunities and assisting with proposal development.

Coordinate participation in industry events and tradeshows, including speaking engagements, pre-event marketing, and post-event follow up activities.

Promote client retention by developing targeted marketing communications for existing clients (new feature announcements, release notes, case studies, company newsletters, user training webinars, etc.).

Organize and segment contacts in CRM system.

Assist with, and oversee elements of, the development of new product design and redesign processes as it relates to user interface and graphical elements.


Requirements
2-3 years' experience in a similar role
High energy
Excellent oral and written communication skills
Strong research and problem solving skills
Must be detail-oriented with the ability to multi-task and effectively prioritize work
Excellent organizational skills and attention to detail
High level of self-motivation; ability to work independently with minimal supervision
Quick-learner with strong work ethic
Proficient in Microsoft Word, Excel and PowerPoint
Graphic Design experience (Adobe Creative Suite) BIG Plus
Knowledge of Html a plus
Experience with Zoho, Salesforce, Hubspot or other CRM systems a plus

**TO BE CONSIDERED, PLEASE REPLY WITH RESUME, COVER LETTER AND SALARY EXPECTATIONS.





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Job Title Marketing Manager
Post Details
Title/Function
Start Date
Location Brooklyn, NY
Deadline
Category
Job Type Job Type -> Full-time
Experience Level
Classification Job Classification -> Marketing
Industry
Salary
Required Qualifications
Desired Qualifications